So for lunch I’m enjoying some Sunsweet Gold Label Orange Essence Dried Plums, and once again my attention is diverted by some text on the back of the package, just like a couple weeks ago. Only this time, I notice a different blurb:
Sunsweet Dried Plums are so nutritious, people send us amazing testimonials! Read these remarkable accounts at www.AmazingSunsweetTestimonials.com
So I visit the website. If simplicity is a virtue, than this site is a paragon. It features the Sunsweet logo, and the text:
This site is under construction.
That is all. No amazing testimonials, no remarkable accounts, nothing. There’s not even a link to the Sunsweet corporate homepage.
The page was has been “under construction” for over seven months — since Thursday, July 29, 2004 4:00:36 PM, to be exact.
I suppose that is kind of amazing.