Rolex Spam

Just in the last few days I’ve been getting a bunch of Rolex spam. It’s the electronic equivalent of a guy in the alley who says, “Psst, wanna buy a Rolex, cheap?” Apparently I’m not the only one. Seems to have started on October 17th, and it’s hitting worldwide. I wonder if, in the future, we’ll refer to major spam events, like we refer to floods and earthquakes and hurricanes. “Yeah, I remember the big Rolex spam deluge of ought-four.”

Update — The Spam Report ran a story titled ‘Rolex’ spam taps into bling-bling culture on October 25th.